Work Responsibilities
• Drive secondary and tertiary sales through modern trade accounts
• Lead Joint Business Plans with key chains and ensure execution
• Manage credit terms and ensure smooth operational coordination
• Ensure timely listing and availability of all SKUs across chains
• Monitor stock rotation and prevent damages and expiries
• Execute customer-specific activations and visibility plans
• Ensure correct pricing on shelves across accounts
• Conduct regular market visits and lead training and capability development of merchandising team
• Gather and report market insights to support strategic planning
• Leverage data and business analytics to drive decisions and optimize account performance
• Ensure strong interdepartmental coordination with supply chain, finance, marketing, trade marketing, and operations teams
Qualifications
Graduation
Experience
8-10 years in Consumer/FMCG Sales
Minimum 2-3 years in Key Account Management/Modern Trade Sales
Technical Certification / Courses Required
MS Office
Other Requirements
NA
Additional Comments
NA
- Act as a Subject Matter Expert (SME) for banking products, services, digital banking solutions, and operational processes.
- Provide guidance and oversight on retail, corporate, and digital banking operations.
- Ensure smooth execution of digital banking operations across the assigned network.
- Support the implementation and rollout of new products, systems, services, and process improvements.
- Monitor operational performance and ensure adherence to agreed service standards and business objectives.
- Ensure achievement of daily, weekly, and monthly business targets in line with agreed KPIs.
- Monitor business performance, deposit mobilization, customer acquisition, and transaction volumes across the assigned network.
- Drive deposit mobilization for Mashreq Bank across the designated network.
- Regularly track sales force performance and ensure timely achievement of assigned business targets.
- Identify performance gaps and develop corrective action plans to improve productivity and business results.
- Lead, motivate, and guide the sales force to achieve assigned business and operational targets.
- Conduct regular performance reviews and daily tracking of individual and team productivity.
- Establish accountability through regular performance monitoring and follow-ups.
- Maintain effective communication and coordination between IBL Ops and the client (Mashreq Bank).
- Act as the primary coordination point for business-related matters, operational issues, and service delivery concerns.
- Maintain strong professional relationships with client stakeholders to ensure smooth business integration and service delivery.
- Coordinate with internal departments, including Risk, Compliance, IT, Finance, and Operations, to facilitate business requirements.
- Ensure compliance with applicable banking regulations, regulatory requirements, and internal policies.
- Collaborate with Risk, Compliance, IT, and Operations teams to mitigate operational and business risks.
- Develop, review, and maintain SOPs, policies, workflows, and process documentation.
- Conduct training sessions and support audit readiness.
- Identify operational and financial risks through regular data analysis and recommend appropriate mitigation measures.
- Prepare daily, weekly, and monthly business performance reports covering target achievement, deposit mobilization, sales productivity, and operational performance.
- Present weekly performance reviews and integration strategies to senior management.
- Analyse business and operational data to identify trends, gaps, risks, and opportunities.
- Ensure timely reporting of business progress, critical issues, and management action points.
REQUIREMENTS
- A minimum of 8 to 10 years of relevant experience in banking, digital banking, FinTech, or financial services.
- Strong knowledge of banking products and operations
- Proven experience in sales force management, business development.
- Stakeholder management and communication skills